Marco Foley – Communication Consultant Specializing in Authors Rights
Marco Foley is an experienced communication professional with a 20-year track record in brand strategy, copywriting and design. Since 2011, he has been managing director of 652South Ltd, a communication agency specializing in creative and cultural industries, and has been involved with the Fair Trade Music movement since 2014.
Prior to this, Marco worked as a session musician, had leadership roles in marketing and design, and held European communication director positions in Fortune 500 companies, international corporations and award-winning PR bureaus. Here he led strategy and creative teams, managed exhibition events over three continents, and devised messaging, copy and design for hundreds of press releases, brochures and reports.
At 652South, Marco has partnered with non-profit clients to devise and support campaign strategies that have helped change authors’ rights legislation in three countries. He has produced analysis and high-value copywriting that provoked global debate on cultural remuneration. He has also delivered websites and print collateral to represent millions of creators in discussions with government culture ministers, the EU commission, the UN, WIPO and UNESCO.
His experience extends from directing seven-figure corporate communication budgets to helping non-profits, charities and creative start-ups to build their campaigns and share their stories.