Songwriters in the UK have launched a new campaign this week that calls for a more equitable revenue split of streaming royalties.
The “Keep Music Alive” campaign urges changes to the music industry to protect artists at risk of ruin as a result of the COVID-19 crisis and is backed by the 30,000-strong UK Musicians’ Union and the Ivors Academy.
In an article posted by the Guardian newspaper, Scottish artist and songwriter KT Tunstall described the issue: “Labels and streaming platforms are mistakenly thinking they’re the product. And they’re not. The providers of the product are just getting completely screwed.”